5 Reasons Why Content Still Matters for SEO

 Search engine optimization (SEO), or the practice of working to convince search engines that they should rank your site atop any search results lists that bear even a vague relevance to your company is the cornerstone of your internet marketing campaign. It holds everything together, because in order for you to convince people to buy from, contact or visit your business via your website, you first have to get them to the first place.

The major search engines have changed the way that they approach generating their search results lists dramatically in recent years. These changes include alterations in with the way that they perceive content. This has led to people believing that content creation no longer helps an SEO campaign. You should NOT believe this.

Content is still an invaluable asset for your SEO campaign, and we are going to show you five reasons why:

  1. Good content generates citations

The citation (any mention of your company’s name, address, phone number, etc on outside websites) has emerged as a dominant force to boost your local SEO campaign. However, you can’t exactly pay people to mention you; this is a black hat SEO technique that will quickly get you penalized by the major search engines. You need to convince people that your company is worth mentioning. - seo services jaipur

Content is a great resource for generating more citations, because a good article or blog post will be reposted or mentioned (with credit to you, of course) by other reputable entities online. Each of these mentions counts as a citation.

  1. Good content generates linkbacks

Although much like content, the search engines have changed the way that they perceive linkbacks (mostly to deter black hat purchasers of links), they still matter in a big way for your local SEO campaign. Although all linkbacks matter, the search engines prefer quality links (linkbacks from websites that are both trusted and relevant to your own).

Since you can’t just get anybody to drop a linkback on their site if you want your SEO campaign to be truly successful, content has emerged as a dominant link generating force. This is due to the fact that linking sites will almost always be relevant, since your content somehow ties into what they are doing. - digital marketing company in jaipur

  1. Great content enhances your social media strategy

Although social networks are worlds within themselves that can bring qualified sales leads to your company website on their own, they can also bolster your SEO efforts.

For example, since all social networks are, in actuality, just websites, each link or mention on a social network counts as a linkback or citation (or both). This means that social networks can work in concert with your content to generate more mentions of your company.

  1. Keywords still work

In the search engines’ war against search engine results list manipulation, keywords have taken the biggest hit. Search engine giants like Google have done everything in their power to eradicate keyword spamming websites from their results lists. This may have led you to believe that keywords no longer hold any importance for your SEO campaign. This, however, is not true. The search engines simply prioritize websites with keywords that fit naturally into the text therein.

Since content remains the best way to naturally get keywords onto your site, you should be making as many landing pages, blogs, articles, etc as possible—with high quality content.

5.Google still likes content; they just want it to be good

Google, the unquestioned ruler of search engines, has targeted content in many of its recent updates. One of its most powerful and well-known algorithms, Penguin, for example, is designed specifically to alter the way that the search engine treats content. The latest Penguin overhaul (Penguin 4.0), for example, makes it clear that Google doesn’t hate content; they just prefer to see good content winning the search results list race.

Content creation is an SEO necessity

The fact is, your company needs content if you want your SEO campaign to succeed. Do not let your competition or your cohorts convince you otherwise. If you have any questions or comments, feel free to post them below.

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Comments

  1. UnknownDecember 30, 2021 at 9:50 PM

    Thanks, for sharing the great and useful article. I am really inspired by the information you shared about the depth relationship between SEO and content.

    ARENA INFOSOLUTION is the best digital marketing company in Jaipur which provides you services like SEO, SEM, SMM, etc at a minimal cost. If you are looking for an online marketing company in Jaipur to promote your business, then we are here to help you.

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